You need morethan campaign strategy.You need candidate strength.
Personalized coaching with Becki Wright—Founder & CEO of Proximity, campaign manager, political finance director, keynote speaker and Hinckley Report contributor—helping candidates lead with clarity, confidence, and calm through The Authentic Ambition™ Method.
“The odds aren’t against you—they’re waiting for you.”
Strategy helps you win elections. Authentic Ambition™ helps you lead through them.
— Becki Wright
As Seen on & Trusted By:
The missing piece of every campaign:
Strength. Stability. Spark.
Running for office demands more than a good plan—it requires personal resilience, composure, and conviction.Campaigns are 18-hour days, constant scrutiny, tough trade-offs, and the weight of leading publicly while living privately. You have consultants for strategy, volunteers for outreach, and staff for logistics—but who helps you stay centered as the candidate?
A different kind of advantage: Candidate Coaching with Becki Wright strengthens the person at the center of it all: you.
Candidate Coaching is the space where leaders get honest, human support: encouragement, realignment, and resilience to show up as your strongest self when it matters most. Becki’s coaching focuses on mindset, leadership rhythm, and authentic presence—the human side of running for office that often decides whether strategy succeeds.
“Campaigns need strategy. Candidates need stability. I coach the person at the center—so the plan can stick.”
With Becki, you’ll have a trusted guide to process pressure, reset purpose, and build the stamina to serve. “Come, sit at my table.”
For Consultants:
Partner with Becki as your candidate’s alignment coach. You drive the plan and she stabilizes the candidate—ensuring clarity, consistency, and composure across the campaign.
Even the strongest candidates lose their center sometimes. The stress shows up as micromanaging, overthinking, or second-guessing what already works. Becki supports your candidate’s well-being, consistency, and composure. Her coaching brings perspective — a calm reset that reminds the candidate where their real power lies: in showing up as themselves. A steady candidate makes every strategy stronger.
Meet Your Coach: Becki Wright
Becki Wright is a campaign strategist, civic-tech entrepreneur, and community powerhouse in Utah and beyond. As Founder & CEO of Proximity, she turned her years of experience as a campaign manager, finance director, and political consultant—supporting races from school board to U.S. Senate—into a platform now redefining civic engagement nationwide.
Under her leadership, Proximity is a Campaigns & Elections Reed Awards finalist and Utah Business Innovation Award winner, serving campaigns, elected leaders, and advocacy groups across the country. The platform has managed millions of voter records, processed tens of thousands in donations, and saved candidates hundreds of thousands—while facilitating authentic connections between leaders and their communities.
Becki is a regular contributor to PBS Utah’s The Hinckley Report and was honored as one of Utah Business Magazine’s 30 Women to Watch. She’s been featured on Entrepreneur Weekly and the Silicon Slopes Podcast, and was named a Founder 100 by the Venture Capital Podcast.
Credibility, Connection, and Conviction:
Who This Is For
Candidates:
First-time or seasoned leaders who want a private, practical coaching partner for confidence, message presence, resilience, and decision clarity.
Consultants & Campaign Teams:
GCs, managers, and advisors who want a candidate-stability partner to keep your principal centered, consistent, and ready—so your strategy lands.
The Authentic Ambition™ Method:
not more tactics. More you.
A proprietary framework guiding candidates to lead with clarity, courage, and composure.
Campaigns are unpredictable by nature. When the pressure builds, even the most grounded candidates start searching for small things they can control — the font on a flyer, the color of a yard sign, the schedule of a volunteer. It’s not weakness; it’s human. In coaching, we pause that scramble, take a breath, and refocus on the work that only you as the candidate can do. The rest? Let your team carry it. Your clarity is their cue.
“You don’t have to hold everything to hold it all together.” – Becki Wright
Developed by Becki Wright through years of coaching, campaign management, and civic leadership, The Authentic Ambition™ Method helps candidates transform intention into impact through three key dimensions:
Coaching Packages: Choose the Support That Matches Your Race
Power Hour: Candidate Set
A focused, 60-minute session to help you process challenges and align your leadership mindset.
- Pre-session prep prompts for focus and immediate action
- Live clarity mapping + stress reframing
- “Next 10 Days” action roadmap
$295 / session
Campaign Conviction: The 3-Session Sprint
A short, powerful, multi-session engagement to stabilize your cadence.
- Three, one-hour sessions over 4–6 weeks
- Guided exercises from The Authentic Ambition™ Method
- Personalized Candidate Reflection Workbook
- Between-session check-ins (light async)
$825 / 3-Session Sprint
Authentic Ambition Partnership (Ongoing Coaching)
Continuous, personalized support throughout your race.
- Two monthly sessions plus optional pre-event huddles
- Access to proprietary tools like Rebound Pace™ and Momentum Map™
- Priority office hours for timely pivots (light, bounded text/voice notes)
- Quarterly realignment and energy review
- Optional check-ins pre-debate or pre-media appearance
- Optional consultant check-ins for collaborative campaigns
$525 / mo (3-month minimum)
Consultants & Campaign Teams
Bring Becki in as your Candidate Stability Partner.
- White-glove candidate support to reinforce your strategic plan: elevate campaign performance through stronger candidate focus
- Clear swim-lanes: Becki coaches the candidate; you drive strategy: focused coaching while you manage the plan
- Optional monthly 15-min sync with GC or CM to align rhythm and red flags
Starts at $525 / mo (3-month minimum)
Power Hour: Candidate Set
Campaign Conviction: The 3-Session Sprint
Authentic Ambition Partnership (Ongoing Coaching)
Consultants & Campaign Teams
A focused, 60-minute session to help you process challenges and align your leadership mindset.
- Pre-session prep prompts for focus and immediate action
- Live clarity mapping + stress reframing
- “Next 10 Days” action roadmap
$295 / session
A short, powerful, multi-session engagement to stabilize your cadence.
- Three, one-hour sessions over 4–6 weeks
- Guided exercises from The Authentic Ambition™ Method
- Personalized Candidate Reflection Workbook
- Between-session check-ins (light async)
$825 / 3-Session Sprint
Continuous, personalized support throughout your race.
- Two monthly sessions plus optional pre-event huddles
- Access to proprietary tools like Rebound Pace™ and Momentum Map™
- Priority office hours for timely pivots (light, bounded text/voice notes)
- Quarterly realignment and energy review
- Optional check-ins pre-debate or pre-media appearance
- Optional consultant check-ins for collaborative campaigns
$525 / mo (3-month minimum)
Bring Becki in as your Candidate Stability Partner.
- White-glove candidate support to reinforce your strategic plan: elevate campaign performance through stronger candidate focus
- Clear swim-lanes: Becki coaches the candidate; you drive strategy: focused coaching while you manage the plan
- Optional monthly 15-min sync with GC or CM to align rhythm and red flags
Starts at $525 / mo (3-month minimum)
Speaker. Commentator. Connector.
Becki is a trusted voice and a sought-after keynote speaker on leadership, authenticity, and civic connection. As a regular contributor to PBS Utah’s The Hinckley Report, Becki inspires audiences to lead with authenticity and ambition. She speaks on resilience, humility, and heart in public leadership.
Frequently Asked Questions
How is this different from a General Consultant?
GCs manage campaign strategy (field, finance, comms). Becki coaches the candidate—mindset, presence, resilience, and realignment—so strategy sticks.
Is this therapy?
No. Coaching is forward-focused support for leadership performance and clarity. Referrals provided if therapeutic support is needed.
Non-partisan?
Yes. Candidate Coaching is non-partisan and civic-oriented. The focus is the leader you’re becoming and the community you serve.
Can a consultant book this for their candidate?
Absolutely. Many do. We’ll align on swim-lanes so support complements your plan.
Format & availability?
Virtual by default; limited in-person options. Ongoing Partnership has limited slots to ensure quality.
Confidentiality?
Yes—sessions are private. Optional GC syncs occur only with your consent.
Cancellation & rescheduling?
48-hour notice appreciated; see booking policy at checkout.